MASEKO Cape Town is more than a fashion label, it is a story of resilience, craftsmanship, and African excellence. Founded by Sello Maseko, a designer and tailor originally from Zebediela, Limpopo, the brand reflects a deep passion for quality, identity, and storytelling through fashion.
Sello’s journey began in high school, offering basic alterations and garment repairs within his community. His talent and work ethic quickly earned him trust from schoolmates to teachers even becoming a personal tailor to several local clients. After completing matric in 2019, he continued refining his skills and vision.
In 2022, Sello relocated to Cape Town, where he gained valuable hands-on experience working behind the scenes with established tailors. During this time, he contributed to the design and production of garments worn by high-profile clients and public figures while his name wasn’t always on the label, his craftsmanship spoke loudly in every stitch.
To deepen his knowledge and refine his techniques, Sello enrolled in one of Cape Town’s leading fashion institutions, combining academic learning with years of real-world experience. This balance of formal education and practical mastery gave birth to MASEKO Cape Town a brand built not only on talent but also on vision, discipline, and purpose.
Today, MASEKO Cape Town stands as a growing force in South African fashion offering custom garments, alterations, and original designs that honour both the client and the craft. Each piece is personal, intentional, and made to fit more than just the body — it’s made to fit your story.
To create garments that are more than clothes they’re statements of pride, identity, and resilience. We aim to deliver exceptional quality and fit while building a platform that empowers others through fashion. We design, restore, and tailor clothing that makes people feel seen, confident, and proud. We don’t just sew garments we heal them.
From custom creations that reflect identity and purpose, to precise alterations that restore confidence and comfort, we act as a clothes doctor giving new life to what you wear, stitch by stitch.